Blog Creative Brief
Project Description: This blog is designed to promote awareness of the New Hampshire Army National Guard as well as dispel any misconceptions that people may have concerning the Guard, its dual mission (national and state) and the basic functions of the localized units and recruiters.
Prepared By: Monique Lavertu , former Education Liaison Program Representative working with the Guard, D/W (dependent/wife) of a retired Army/NH Army National Guard soldier and mother of a current MA National Guard Soldier.
Statement of Purpose: The purpose of this blog is to raise awareness of the New Hampshire Army National Guard (NHARNG) and to build relationships with bloggers who have a sincere desire to keep abreast of current practices with regard to the Guard’s purpose, mission, recruitment goals and enlistment benefits. This blog will maintain a visible presence and engage in conversations via a non-obligatory, unobtrusive venue whereby information can both be acquired and shared. Bloggers will be invited to share their experiences with and in the NH Guard. Showing appreciation for a soldier’s service is always welcome.
Target Audience: The target audience for this blog has the potential to encompass residents of many communities from within and outside of the state of New Hampshire as each of the 50 states and four US New Hampshire
SPECIAL NOTE: The contents of this blog represent personal opinions and not those of the NH Army National Guard. This is NOT an official Guard blog. It is further requested that any and all information shared on this blog take our soldiers’ safety into consideration. Information considered potential detrimental to our soldiers and their mission should be kept off of this public forum. Thank you in advance for your cooperation.
Brand Identity: Brand Identity revolves around the citizen soldier as a member of the service organization and the community. Support for all military branches is important; particularly important is support for your local troops who serve when called upon in their individual states as well as nationally. They need to know that their families and communities are behind them and they must learn to balance their professional careers with their military career as well as with their personal lives. The positive image that the Guard has throughout the state is a result of soldiers serving in their home towns and giving back to their local communities whenever possible. They serve because the benefits suit them, yes; however, they also serve out of a sense of pride and duty for this state and our nation. Their skills and commitment contribute to the overall effectiveness and strength of the NHARNG. Hopefully, visitors to this blog will find it informational, uplifting and Guard positive. It should be noted that this blog represents the opinion and point of view of the author and is not an official site of the Army National Guard.
Creative Development Assistance and Support: NH Patriots Citizens and Soldiers. Proudly serving at home and abroad. Red, White and Blue will be the colors of choice. Support will be solicited from active, retired and family members of the Guard as well as the NHARNG’s public information websites.
Schedule for Completion: This post will be up and running by the end of the day on Sunday, December 12, 2011.
Resources:
About Minnesota
About Minnesota Minnesota
Brand Identity Traps. Reprinted from Aaker, David A. (1996) Building Strong Brands. New York
Several members of my family are guardsmen or former guardsmen. Once he was employed by the State Department, my uncle was stationed all over the world. His Guard experience, though, was invaluable. He never would have been able to perform the duties he did without this experience. Anyone interested in the National Guard should truly consider the value of a civilian education as well as the value of a military education. Best of luck with your blog!
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